I'm a Digital Product Designer from the Netherlands
I am a UX Product Designer at Van der Valk HQ in Breukelen. I work together with the development team to design and improve our 70 hotel websites, back-office platform, check-out system, and guest experience applications. My focus is on creating clear, user-friendly digital solutions that make it easier for guests and staff to use our services. By applying UX best practices, I aim to improve the usability and ensure a smooth experience across all platforms.
I have established my own start-up brand called Rose Avenue. The brand's focus is to fill a specific gap in the market by offering high-quality clothing at fair prices for both producers and workers. An integral part of our approach is dedicated to minimizing our global footprint and reflecting our commitment to sustainability.
I take on freelance work when possible, helping stakeholders and users solve design challenges. My process is driven by research, validation, and iteration, always putting user needs first. I also code when needed—this portfolio is my own work.
“I love creating empowering experiences, through thoughtful design that matches
Mike — An ending quote during the graduation presentation.
the user goals and needs.”
When I was a kid, I had this big passion of making stuff that's cooler and easier to use. It all kicked off when I was playing with Lego bricks – I'd build these crazy structures. And in games like SimCity and The Sims, I'd cook up whole cities, houses and infrastructures. It was a blast.
As I got older, I got into creating things online – being creative to make websites, logos, and cool interfaces for my very own gaming community. That got me hungry to learn more, so I taught myself coding – HTML, CSS, and Javascript – the building blocks of the web. But you know what? There was still this itch to bring something to life.
Eventually, I decided to study programming. I finished the course successfully, but there was still something missing – a burning desire to create meaningful stuff. That's what led me to enroll at Amsterdam University of Applied Sciences, where I dove headfirst into Communication and Multimedia Design.
While finding my way as a young designer, I stumbled upon the world of User Experience (UX) design. I loved the idea of creating applications that people actually find useful and enjoy using. It's like crafting solutions that make life a bit easier.
What lights my fire as a designer? Products that aren't just about bells and whistles, but genuinely help people out, to improve the daily quality of life. My passion lies in designing and enhancing user experiences, and I find satisfaction in creating meaningful and functional solutions for users.
My ultimate goal is to become a well-rounded designer who can work on all aspects of a project. I pay close attention to detail and am excited to keep learning and creating unique and engaging user experiences.
In Communication and Multimedia Design you focus on the entire design process. You will take courses in the field of technology, design and interaction design. It is important that the product fits the people who will use it.
The minor: User Experience Design (Act I & II) teaches you to design web and mobile interfaces: interfaces that provide a good user experience and make a positive contribution to the user’s overall experience.
The Computer Science Department (IT): here you will learn to build the foundation behind every application, game(s) and upcoming new technologies such as Big Data that will help society becoming better.
In 2019, I established my own website named Mizzie, as the foundation for my portfolio and freelance design endeavors. Over the years, I have diligently worked on creating and further developing my initial portfolio website and crafting a range of products that align with my identity as a designer.
My main ambition has been to leverage Mizzie as a platform to establish my own freelance design company while gaining valuable experience by engaging with new clients and users. Presently, Mizzie is all about building up my own brand and showing off my design work as a designer.
A gallery showcasing the highlights from my journey as a upcoming (product) designer.
I'm open to taking on challenging projects anytime. Whether you're interested in collaborating with me or have any questions, please don't hesitate to drop me a message!
business@mizzie.nl